Robert Cialdini is the author of one of the most important publications on the subjects of psychology and persuasion, Influence: Science and Practice and Influence: Psychology of Persuasion. The book has made its way to the New York Times Business bestsellers List. In addition to this, Cialdini’s famous publication has been translated into twenty-seven language and has sold over two million copies. Influence: Science and Practice and Influence: Psychology of Persuasion appeared on the Fortune Magazine’s list of 75 Smartest Business Books and on CEO Read’s list of 100 Best Business Books of All Time. The book is a result of years of study into the reasons that people comply with requests in business settings. It ranks consistently within the top one half of one percent of books sold on Amazon.com
Cialdini is an expert on how cutting-edge persuasion techniques can be used to encourage environmentally-responsible behavior. Cialdini has been through extensive scholarly training in the psychology of influence. With over 30 years of research and study on the subject, Robert Cialdini is considered an expert internationally in the fields of negotiation, persuasion and compliance. He spent his entire career on researching why people comply with requests. Because of his international reputation in the field and ethical business and policy application, Robert Cialdini is often referred to as the Godfather of Influence. Dr. Cialdini is the most cited social psychologist in the world today in the fields of influence and persuasion. According to Dr. Cialdini, there are six key principles of persuasion. These principles are reciprocity, commitment and consistency, social proof, authority and liking.
Dr. Robert Cialdini earned a PhD from the University of North Carolina and post doctoral training from Columbia University. His credentials include visiting scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. At present, he is the Regents’ Professor of Psychology and Marketing in the Department of Psychology at Arizona State University in Tempe, Arizona. He also serves as Member of Scientific Advisory Board at OPOWER, Inc. In addition to this, Robert Cialdini is the president of Influence at Work, an organization focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program. His list of clients includes many big names such as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.